2023 is a pivotal yr for the cellular gaming trade. To adapt in a unstable financial atmosphere, sport builders are pivoting their enterprise methods. As a substitute of scaling rapidly, builders are prioritizing incremental income progress and long-term earnings.
To get the most effective worth from advert spend, gaming entrepreneurs want to fulfill their viewers the place they’re. This yr, along with our annual breakdown of price and advert income benchmarks, Liftoff’s 2023 Informal Gaming Apps Report takes an inside have a look at which cellular gaming genres and subgenres are driving installs and the informal gaming tendencies which might be making a splash.
Report highlights embody: