This weblog put up is the primary in a collection of posts exploring how cell app builders can obtain sooner progress via first-of-its-kind product enhancements solely made attainable by Liftoff’s distinctive product suite.
In 2021, we acquired GameRefinery, the industry-leading cell recreation intelligence device. Including GameRefinery supported our product imaginative and prescient to arm app builders with the distinctive contextual information wanted to reach the privacy-forward cell app atmosphere devoid of gadget identifiers.
GameRefinery’s industry-leading recreation intelligence device uniquely captures proprietary contextual information units, together with:
- App deconstructions and have evaluation
- App style taxonomies
- Participant motivations and archetypes
- Demographics
- and way more
To construct its app style taxonomy, GameRefinery leverages AI to mechanically assign apps to “micro-categories”.
In a current experiment, we fed Liftoff Speed up machine studying fashions with GameRefinery’s micro-category taxonomy information to construct distinctive clusters that would assist Speed up campaigns “discover” new stock extra effectively. We discovered that new app set up campaigns operating on these experimental Speed up ML fashions noticed 10% decrease CPIs.
Because the cell app promoting panorama shifts away from gadget identifiers, the power to entry and convert contextual indicators is extra vital than ever. Leveraging GameRefinery’s micro-category taxonomy into our ML is simply one of many many developments we’re making right here at Liftoff that can assist you higher optimize your cell advertising.
Within the subsequent weblog put up on reaching sooner progress via our distinctive product suite, we’ll spotlight how cell entrepreneurs scale their campaigns throughout the Liftoff platform with user-generated content material (UGC) advertisements.
What are you ready for? Discover out extra about how Speed up and GameRefinery can take your app enterprise to new heights →