Has Niantic Lastly Discovered One other Pokémon Go-Sized Hit?

It’s laborious to neglect the discharge of Pokémon GO in 2016. Niantic’s AR-based cell sport took the world by storm and broke quite a few world information, together with essentially the most income grossed by a cell sport in its first month ($206.5m). Observe-up makes an attempt at replicating the success of Pokémon GO by integrating AR mechanics into different IP-based video games had been met with disappointing figures, leading to job losses and sudden cancellations. However their newest launch, Monster Hunter Now, seems to have lastly hit the mark.

Based mostly on Capcom’s large Monster Hunter franchise, which has collectively bought greater than 94 million copies over varied platforms and iterations over the previous 20 years, Niantic’s newest title was off to an excellent begin. The sport maintained a place inside the prime 100 highest-grossing apps within the US throughout its preliminary month of launch, reaching its peak when the occasion boss Diablos was launched on the weekend (hold studying for extra particulars on these boss battles). Whereas it has since settled inside the prime 200, the achievement stays noteworthy, particularly when in comparison with the corporate’s prior title, Peridot, which, though briefly rating within the prime 200 upon launch, shortly fell out of that tier.

Monster Hunter Now: US Market download and grossing ranks
Monster Hunter Now: US Market obtain and grossing ranks

Monster Hunter Now’s rather more fashionable in Japan than it’s within the US, the place it’s been hovering round second place within the obtain charts since its launch. The sport jumped to the highest 10 in grossing ranks and reached its highest spot round a particular in-game occasion targeted on the Diablos monster on 20 September, which precipitated every day income to extend by nearly 300% within the days that adopted. This isn’t stunning as, traditionally, the Monster Hunter IP has been considerably extra prevalent in Japan than in every other a part of the world. For instance, one of many sequence’ best-selling installments, Monster Hunter Freedom 3 (2010), bought 4.9m items over its lifetime, with over 4m of these gross sales coming from Japan. 

This may be attributed to the franchise having nearly all the time been based mostly on moveable gaming platforms, such because the Nintendo 3DS or the PlayStation Transportable (PSP), which are extra extensively adopted in Japan, as many individuals use them to go the time on their every day commute on public transport by densely crowded cities. The franchise additionally constructed on that giant consumer base by native multiplayer, which introduced all of the followers collectively to turn into a cultural phenomenon. 

It’s price noting that the regional divide has lessened lately, with the success of latest titles like Monster Hunter World, which was launched on dwelling consoles somewhat than moveable platforms, making it a extra acknowledged IP amongst Western audiences, largely explaining Monster Hunter Now’s success within the US.

Monster Hunter Now: JP Market download and grossing ranks
Monster Hunter Now: JP Market obtain and grossing ranks

Overview of Monster Hunter Now

In fact, there’s extra to Monster Hunter Now than simply model energy. It’s an entertaining sport in its personal proper, revolving round strong tapping and swiping controls that gamers should grasp to succeed. Tapping the display performs a primary weapon assault whereas holding it leads to completely different results based mostly on the chosen weapon. For instance, when utilizing the sword and defend, tapping leads to a sheathing sprint assault, and holding brings the defend up for protection. Gamers may also swipe the display to dodge, which offers a particular assault enhance if timed accurately. 

These mechanics come into their very own towards Monster Hunter Now’s bosses, that are stronger enemies that gamers can tackle solo or with a celebration of as much as 4 hunters. These bosses every have completely different issue scores that point out their stage of problem. Defeated bosses drop materials objects, that are used to forge and improve gear units based mostly on the monster they had been attained from, a mechanic derived from mainline Monster Hunter titles. 

When it comes to development, gamers unlock new boss monsters and difficulties by a linear process system. They obtain an “Pressing Quest” detailing a brand new boss, which they need to defeat in battle on their very own. As soon as they’ve felled the monster, it seems within the wild, the place it may be hunted for materials objects. A brand new pressing quest will even seem, which gamers can tackle as soon as they really feel suitably ready. 

Monster Hunter Now gameplay
Monster Hunter Now gameplay

Whereas the sport will be performed solo, most gamers will ultimately search the assistance of different monster hunters as soon as they begin to tackle higher-ranked bosses. It is because all boss battles should be accomplished inside an allotted time, and it may be tough to deal sufficient injury by yourself. Fortunately, it’s simple to get a full celebration as a result of there aren’t any restrictions stopping gamers from becoming a member of boss hunts they’ve not but unlocked on their very own.

World exploration works in a different way in Monster Hunter Now in comparison with Pokémon GO. On prime of the usual impartial space, Now additionally options three randomly positioned habitats: Forest, Swamp, and Desert. Every habitat shuffles round every day and options distinctive bosses and supplies, encouraging gamers to discover. Materials Spots, Monster Hunter Now’s model of Poké Stops, additionally replace extra usually at each three minutes, in comparison with 5.

Concerning monetization, Monster Hunter Now’s surprisingly restricted on this entrance, with simply a few starter bundles and a collection of consumable boosts. Comparatively, it’s rather more tough to progress in Pokémon GO with out IAPs, as gamers want to purchase extra Poke Balls to hold on taking part in as soon as they’ve run out of close by PokéStops. There are additionally raid boosts, exp boosts, equipment, storage enlargement upgrades, and a lot extra. 

That being stated, as soon as gamers hit increased ranges in Monster Hunter Now, distinctive supplies are required to improve gear, which may solely be obtained from difficult boss fights or by way of in-app purchases. Extra element on how this works will be present in our full evaluation of Monster Hunter Now.

Why location-based AR video games are extra fashionable in Japan than within the West 

Monster Hunter Now’s success is a part of a wider development; the rise of location-based video games in Japan. To place that in perspective, there are three AR titles frequenting the top-grossing 20 in Japan: Dragon Quest Stroll, Pokémon GO, and Monster Hunter Now. Shifting barely additional down the ranks into the broader prime 200 reveals a couple of extra: Pikmin Bloom, Eki Memo, and a brand new Nobunuga 4X sport. 

These titles are in a position to coexist as a result of they every cater to wildly completely different audiences and their motivations by their distinctive gameplay. For instance, Monster Hunter Now’s combination of skill-based gameplay and epic monster battles appeals to Thrill-seeking gamers. Pokémon GO and its expansive library of lots of of uncommon creatures stand out to Treasure Hunters. Pikmin Bloom, in the meantime, is enjoyable and therapeutic, with gamers gathering seeds to develop new associates; this appeals to Thinkers who need to take their minds off the surface world.

Sustained grossing and download ranks of Location-based games in the top 200 in Japan
Sustained grossing and obtain ranks of Location-based video games within the prime 200 in Japan

Wanting forward, Japan’s fascination with location-based gaming is about to proceed as Sq. Enix not too long ago unveiled their upcoming title, Kingdom Hearts Lacking Hyperlink, described as a “GPS Motion RPG,” slated for a 2024 launch. Whereas particular particulars in regards to the sport are nonetheless beneath wraps, it appears that evidently real-life areas will play a big position in its gameplay, additional fueling the development of location-based gaming in Japan.

Comparatively, wanting on the US market, the one top-grossing 200 AR-based location titles there are Pokémon GO and Monster Hunter Now. Outdoors the highest 200, the most effective performer is Jurassic World Alive. This distinction can largely be defined in the identical means because the success of the Monster Hunter IP as an entire.

It’s all all the way down to existence. In Japan, most individuals don’t have any alternative however to commute utilizing public transportation, and location-based video games are a great way to go the time on the journey. Within the US, lots of people have the luxurious of their very own automobile, that means they’ve the comfort of having the ability to drive to and from work. The offset of that comfort is that for most individuals within the US, it means going out of their strategy to play, corresponding to by strolling to work as an alternative or wandering out on their lunch break, and this has seemingly stifled the success of the style.

Sustained grossing and download ranks of Location-based games in the Top 300 in the US.
Sustained grossing and obtain ranks of Location-based video games within the Prime 300 within the US

One other key issue behind their success within the area is model consciousness, with nearly each single one of many top-grossing location-based AR video games being based mostly on a longtime Japanese franchise, every of which brings one thing distinctive and fascinating to the format:

  • Monster Hunter and Dragon Quest are a few of Japan’s greatest online game franchises, and every caters to completely different RPG gamers. Monster Hunter is for action-oriented followers, whereas Dragon Quest appeals to those that get pleasure from turn-based gameplay. 
  • Pokémon is an almighty IP that works for any viewers, no matter age or background. It’s a pure match for the style, as gamers get to stroll round and stay the expertise of being a Pokémon coach. 
  • Pikmin Bloom is a newcomer and ties straight into the latest launch of Pikmin 4 on Nintendo Change, which has quickly turn into one in every of Japan’s best-selling video games. The unique trilogy has additionally not too long ago been re-released on the Nintendo Change.
  • Eki Memo is a barely uncommon addition because it isn’t based mostly on a shopper model. Nevertheless, the character’s designs are based mostly on current prepare fashions, and visiting prepare stations is central to the sport’s development, interesting to coach fanatics.
  • A brand new location-based 4X sport launched in Japan on the finish of August. Whereas that is an uncommon style for location-based gameplay, it has the advantage of being based mostly on Koei Tecmo’s “Nobunaga’s Ambition” sequence to draw a wider viewers.

Can Monster Hunter Now stand the check of time?

The large query mark hanging over Monster Hunter Now’s its longevity. Niantic’s Harry Potter: Wizards Unite had a equally profitable launch in 2019 with over 6m downloads however was shut down simply two years later attributable to its persistently poor efficiency. What’s to say Monster Hunter now received’t meet the identical destiny as soon as the preliminary hype has handed?

The large distinction between Monster Hunter Now and Wizards Unite is that this title is extra respective of its supply materials, which stems from a prolonged four-year growth cycle with Capcom. Gamers observe the identical monster slaying, armor crafting cycle as they do in Monster Hunter’s fashionable console titles, corresponding to Monster Hunter World and Monster Hunter Rise, besides with a location-based spin. 

Comparatively, Wizards Unite merely didn’t go far sufficient to distance itself from Pokemon GO and benefit from its supply materials, with an enormous give attention to merely gathering magical creatures somewhat than battling evil wizards and casting elaborate spells. There’s additionally the matter of Niantic’s Peridot, though the lackluster efficiency of this title probably pertains to its threat as a brand new IP. 

And but, whereas we consider this implies the sport has a sound foundation on which to develop, it’s unclear whether or not the gameplay loop of looking the identical bosses again and again to improve particular gear might be as profitable on cell as on console. That success will largely rely on Niantic’s capability to maintain gamers motivated by an enticing LiveOps technique; we’re excited to see if they’ll pull it off.

If you’re all in favour of a extra detailed breakdown of options in Monster Hunter Now, remember to take a look at our full evaluation within the GameRefinery service. You may additionally get pleasure from a few of our different content material based mostly on fashionable cell titles: