The digital advert market is rebounding—and revolutionary applied sciences like generative AI are main the way in which.
AI investments are usually not solely driving the dialog. They’re additionally powering platform upgrades for high business gamers to enhance the dimensions and pace of artistic manufacturing and optimization.
On this 12 months’s Cellular Advert Artistic Index, Liftoff’s Artistic Studio group shares their suggestions for adopting generative AI instruments to maneuver sooner and rack up efficiency wins. We additionally provide benchmarks for advert codecs throughout 4 app verticals and discover the newest traits in UGC and gaming artistic.
Report highlights embody:
- CPI and comparative ITI charges by advert format throughout gaming, finance, leisure, and e-commerce app verticals
- Choose CPA and ROAS benchmarks by advert format
- Insights from Artistic Studio on experiment with generative AI to scale manufacturing and optimize efficiency
- Suggestions for optimizing UGC, traits in gaming artistic, and extra