Cellular Sport Market Evaluation October 2024

Are win streak methods the most popular new monetization mechanic? Gardenscapes had a busy month in October with quite a few updates and tweaks to gameplay methods, lots of which have been targeted on streak methods. This displays latest market traits, such because the heavy give attention to streak system evolution by Offended Birds: Dream Blast, which we explored within the August version of the Analyst Bulletin. 

Talking of traits, HABBY’s newest launch, Capybara Go!, is a brand new roguelite recreation out of Japan capitalizing on the viral Capybara Tik-Tok traits. After taking the Asia market by storm, do these lovable Capybaras have a robust sufficient chew to depart a mark when the sport hits the US later this month? Or will gamers within the West be too busy enjoying the latest Age of Empires cellular launch and Pokémon TCG Pocket? Extra on each of these titles on this month’s bulletin! 

Lastly, the re-release of Hearthstone, following the tip of its dispute with Netease, noticed it considerably surpass its pre-hiatus standing, whereas a brand new season occasion in League of Legends: Wild Rift supplied League followers with loads of issues to do as they counted down till the discharge of Arcane: Season 2. 

You’ll discover way more on these updates, in addition to the newest occasions and traits from the informal and midcore markets, beneath!

October’s informal recreation updates

Gardenscapes landscaped its LiveOps calendar extensively in October, making a number of modifications to its win streak methods whereas including new occasions. 

First up was Tremendous Rainbow Blast, an all-new charge-and-sustain sort power-up system the place gamers want to finish 10 ranges to activate an upgraded model of the usual Rainbow Blast enhance after which keep a profitable streak to maintain it lively. The system is closely paying homage to Royal Match’s Tremendous Lightball win streak, which is functionally nearly an identical. Alongside Gardenscapes, a number of different well-liked puzzle titles have launched related updates since Tremendous Lightball launched in the summertime of 2023, together with Zen Match, TwistedTangle, and plenty of extra. 

Gardenscapes’ Super Rainbow Blast
Gardenscapes’ Super Rainbow Blast
Gardenscapes’ Tremendous Rainbow Blast

Catch a Wave, a trending win streak event occasion, was additionally examined in October. The occasion provides a win streak-based level multiplier to the common event expertise, supercharging the aggressive side of the occasion. 

These win streaks are one other well-liked pattern within the puzzle market, being applied throughout 45% of the highest titles in that style. The primary title to make use of these streaks was Toon Blast’s Protect Conflict occasion, which launched again in July 2023. Typically, their primary premise is that gamers want to keep up the utmost doable streak with the intention to keep aggressive, which implies they’re extra prone to go for IAP when issues go incorrect. Builders can simply apply win streaks to nearly any dwell occasion sort—together with minigames, battle passes, leaderboards, and plenty of others—which helps to elucidate why they’ve change into so prevalent.

Gardenscapes’ Catch a Wave
Gardenscapes’ Catch a Wave
Gardenscapes’ Catch a Wave

In help of exploration minigame occasions, a brand new enhance occasion referred to as Fortunate Hour—renamed Fortunate Break in November—was launched. This one-hour flash occasion gives a 30% low cost on the power wanted to clear obstacles within the exploration occasion. Comparable limited-time flash occasions have change into well-liked in informal cellular video games, however such a power low cost occasion is very widespread in tycoon/journey video games that share the core gameplay of exploration occasions. The sense of urgency for a recreation the place the core monetization loop is constructed round power operating out has turned out to be a robust mechanic.

Gardenscapes’ Lucky Break (previously known as Lucky Hour)
Gardenscapes’ Fortunate Break (beforehand often known as Fortunate Hour)

Merge2 developer Microfun additionally experimented with some attention-grabbing minigame occasions in October. A merchandising machine minigame occasion referred to as Massive Drop Rush was added to Gossip Harbor. It featured a leaderboard with rewards that gamers may get hold of after reaching a certain quantity of factors. 

Seaside Escape additionally added the Fairground Problem occasion, which featured selectable problem ranges. That is an attention-grabbing method, as we haven’t seen problem ranges an excessive amount of in occasion design other than the season passes in video games reminiscent of Sweet Crush Soda Saga and Dragonball Legends.

Seaside Escape’s Fairground Challenge
Seaside Escape’s Fairground Problem

Mattel’s Part 10: World Tour added a brand new PvP minigame occasion referred to as Pirate Duel. The occasion launched a Battleship-type minigame the place you duel one opponent at a time, attempting to sink their ships and earn rewards. Gamers must play Black Playing cards within the Journey Mode to get Cannonballs to be used within the Duels. It is a distinctive PvP model of the trending digging minigame format we’ve seen in a number of top-grossing titles, reminiscent of State of Survival, Monopoly GO!, Royal Match, and BTS Island.

Mattel: Phase 10’s Pirate Duel
Mattel: Part 10’s Pirate Duel

Coin Grasp opted for cooperative gameplay over shovels when it launched its first-ever co-op job occasion, Plant Buddies. This occasion lets gamers crew up with as much as 4 mates and develop a plant that unlocks shared rewards. To help the occasion, a particular occasion foreign money, “Sunshine,” was launched via core gameplay and used to achieve factors. The occasion will probably be instantly acquainted to any Monopoly GO! followers, because it’s impressed by that title’s immensely well-liked Companion Occasions, which have additionally cropped in lots of different titles—together with Royal Match, Klondike Adventures, and extra.

Coin Master’s Plant Buddies Event
Coin Grasp’s Plant Buddies Occasion

Extra informal gaming highlights and different information

Blizzard’s CCG Hearthstone has been relaunched in China after a dispute with its writer NetEase noticed it taken offline within the nation together with different well-liked video games. The sport’s relaunch featured a significant giveaway of previous playing cards along with log-in rewards, card backs, and coin skins in a particular “China-exclusive return go”, boosting its efficiency to spectacular heights, peaking at GR 3 and DL 5. The sport’s present efficiency considerably surpasses its pre-hiatus standing from November 2022.

Hearthstone’s relaunched Chinese port
Hearthstone’s relaunched Chinese language port

Capybaras have at all times been well-liked animals in Japan and South America, however 2023 took their infamy to worldwide heights because of viral TikTok traits and the Capybara music. The cellular market has by no means shied away from a chance to gamify viral traits, and HABBY’s newest roguelite recreation, Capybara Go!, has been an enormous success since its launch in Japan and Asia. 

The sport follows the true and examined HABBY “recipe” of blending roguelike components with informal gameplay, a everlasting stat enhance development, and easy equips, as seen in Archero or Survivor!.io. The gameplay is actually about spinning a roulette repeatedly and progressing via random “encounters” that grant totally different powerups or downs.

In true roguelike style, the thought is to advance so far as you may in a Chapter with out dropping all of your HP, after which you get to make use of your earned assets to improve the capybara and its equips and check out once more. Whereas the gameplay mechanics are much like these of different HABBY titles, the totally randomized development is a brand new twist that provides the sport a social on line casino really feel. It is going to launch within the US later this month, and we’ll be preserving an in depth eye on its efficiency.

HABBY’s Capybara Go!
HABBY’s Capybara Go!

October’s midcore recreation updates

Conflict Royale revamped its Fortunate Drop rewards by including a star score, with increased rankings giving higher rewards. Gamers also can get extra of them from Every day Duties. The battle go and Fortunate Drops even have extra rewards inside.

Clash Royale’s Lucky Drops
Conflict Royale’s Fortunate Drops

League of Legends: Wild Rift launched one other occasion ensemble much like final season’s “Season Journey.” This season’s occasion ensemble consists of three roughly 20-day “phases” linked by distinctive, titled occasion calendars and the “Key of Inequity” occasion tokens, which will be earned from all of the seasonal occasions and exchanged for rewards within the occasion store. The primary two components of this season’s ensemble have been the “Anniversary Celebration” and “Cheers to Arcane”, with the third but to return.  

Having bigger seasonal themes and different “overarching occasions” that interconnect a big set of occasions collectively via in-game components, reminiscent of an occasion menu, theme, or perhaps a foreign money and store, has been a pattern for some time now in midcore video games. Wild Rift appears to have adopted this occasion type now to attach its present excessive cadence of varied occasions, which has seen an amazing improve throughout the previous few years.

Wild Rift’s latest seasonal event ensemble
Wild Rift’s newest seasonal occasion ensemble

Extra midcore gaming highlights and different information 

Some of the well-liked real-time technique (RTS) video games of all time lastly debuted on the cellular market – this time as a 4X recreation. In Age of Empires Cellular, gamers acquire historic characters (paying homage to the newest Age of Empires 4) and use them to reenact well-known battles within the solo marketing campaign.

Age of Empires Mobile
Age of Empires Cellular

Whereas this can be a 4X recreation, the affect of the RTS style will be seen in some recreation modes the place gamers can freely transfer their models a bit on the battlefield, and the identical “rock-paper-scissor” counterplay with archers, pikeman, cavalry, and swordsmen. Gamers also can change their Civilization identical to the mainline entries, with every Civilization coming with totally different buffs and distinctive Items whereas altering the looks of the participant’s base.  

Nonetheless, you possibly can argue that this cellular recreation may have achieved extra to remain true to the sequence roots—for instance, the PC installments characteristic hero characters, that are fully absent right here. A number of different fan-favorite features of the franchise are lacking, such because the traditional meme quote “wololo” from unit conversions in Age of Empires. That will clarify why the sport has since began to fall down the grossing ranks, regardless of an preliminary sturdy launch within the prime 50.

Age of Empires Mobile
Age of Empires Mobile
Age of Empires Cellular

Talking of massive franchises making a return, October ended with the launch of Pokémon TCG Pocket, which has been holding prime positions within the GR downloads and top-grossing charts since then. The sport dominates the primary spot within the Japanese market in each downloads and grossing ranks. The US just isn’t that a lot totally different, as the sport locations steadily within the top-grossing 10 day after day.

Pokémon TCG Pocket
Pokémon TCG Pocket

The sport primarily focuses on accumulating playing cards and opening booster packs. The battling side is handled nearly as a facet mode that’s launched pretty late into the first-time consumer expertise via guided tutorials. It is a fully totally different SKU from the opposite Pokemon TCG Reside, though the launch of Pocket has seen downloads for TCG Reside develop by 80% on iOS within the US. 

The Booster pack opening expertise is made to be as near real-life expertise as doable. Within the gacha pull sequence, gamers can rotate the decks to seek for bent corners, and decks will be opened ahead or backward going through. Playing cards may also be rotated round to admire the results they’ve. Some playing cards even transcend the true world, as gamers can get a digital tour of the surroundings inside them.