Cellular Recreation Market Evaluation February 2025

Minigames have confirmed to be one of the vital efficient methods to spice up person acquisition and drive engagement for informal and midcore video games alike, and so they are available all totally different sizes and shapes. However final month, there was one minigame that stood out amongst the remainder: Plinko. This basic Japanese pinball-style recreation appeared in quite a few top-grossing titles, with Lords Cellular even going as far as to make it the principle attraction of its collaboration with Coca-Cola. 

However February wasn’t nearly minigames, it was additionally about main updates—and probably the most vital of all of them needed to be in Brawl Stars. The sport’s new and improved Ranked Mode got here with a wave of enhancements, together with improved matchmaking, a refined rating construction, an all-new Professional Rank that grants entry to leaderboards and esports tournaments, and a four-month-long battle move.

Final month, we additionally noticed some notable new releases. Enigma of Sépia, a turn-based RPG that includes gender-swapped anime characters, soared to second place in downloads and cracked the highest 100 in income, whereas NetEase’s formally licensed NBA road basketball recreation, Dunk Metropolis Dynasty, entered delicate launch. Lastly, simply because the month got here to a detailed, the location-based Disney STEP landed in Japan, the place it ranks among the many high 100 titles.

For extra details about these updates and titles, in addition to the newest developments from throughout the cellular market, try our newest analyst bulletin beneath.

February’s informal recreation updates

Coin Grasp launched a aggressive race occasion referred to as Sky Runners, which ran from 13-16 February. Whereas this might need been the sport’s first-ever aggressive race occasion, it was considerably acquainted to current Coin Grasp followers because it was largely primarily based on Rapids Rush—a Social Win Streak occasion launched in July 2024 the place particular person gamers race each other to compete for a grand prize.

The largest distinction between the 2 is that Sky Runners required gamers to complete ranges earlier than others, with solely 100 gamers qualifying per spherical, whereas Rapids Rush had gamers competing towards time. Sky Runners additionally featured a league system the place gamers advance by way of three tiers: First, Superior, after which Ultimate. Those that managed to achieve the Ultimate league and beat all its ranges had been awarded a Grand Prize (a bundle of occasion gadgets and forex).

It’s additionally value noting that Sky Runners lasted 4 days, whereas every iteration of Rapids Rush (held in-game a number of occasions a month since its launch) solely lasted 24 hours. The extension was probably to offer gamers ample time to climb by way of the ranks.

Sky Runners
Sky Runners

February was a busy month for Solitaire Grand Harvest, which added two well-known occasion sorts into its LiveOps repertoire. These included the Greenhouse associate co-op occasion, through which gamers labored collectively in pairs to develop vegetation by utilizing a “water wheel,” and the Rita’s Lair win streak, the place 100 gamers competed to maintain an energetic win streak for 4 ranges in a row to achieve a shared treasure.

Solitaire Grand Harvest’s Greenhouse co-op event (left) and Rita’s Lair win streak event (right)
Solitaire Grand Harvest’s Greenhouse co-op occasion (left) and Rita’s Lair win streak occasion (proper)

Throughout the Superbowl weekend (9-10 February), the sport additionally launched a Select Your Winner IAP Bundle for $1.99. The Bundle had two choices: inexperienced or pink. These represented the groups competing within the real-world event, the Philadelphia Eagles (inexperienced) and Kansas Metropolis Chiefs (pink). Whereas all gamers obtained an assortment of in-game gadgets upon buy, they had been awarded further gadgets after the occasion in the event that they accurately selected the colour of the profitable crew. 

The Choose Your Winner Bundle was inspired by the Superbowl
The Select Your Winner Bundle was impressed by the Superbowl

February additionally noticed the rise of a serious new minigame development: Plinko. On this recreation, gamers drop a ball down a board with pegs and attempt to land it in a slot with a reward. Plinko appeared in a number of new titles as a minigame throughout February, each informal and midcore:

  • Section 10’s Plinko, Fortunate Pinball, integrated aggressive mechanics. The occasion grouped 4 gamers collectively to see who may get probably the most factors throughout a spherical.
  • To play Tile Match 3D’s Plinko occasion, Music Tour, gamers needed to first earn Plinko balls by finishing ranges in the principle recreation.
  • Lords Cellular integrated a Plinko minigame referred to as Fizzy Pinball as a part of its collaboration with Coca-Cola.
Phase 10’s Lucky Pinball (left) and Lords Mobile Coca-Cola Fizzy Pinball (right)
Section 10’s Fortunate Pinball (left) and Lords Cellular Coca-Cola Fizzy Pinball (proper)

Further informal gaming highlights and different information

February marked one more vital month for hybrid-casual video games—titles that mix the simplicity of hyper-casual video games with the extra complicated options/stay occasions of informal/mid-core video games—with two notable new entries into the style.

The primary was Magic Kind, the primary profitable hybrid-casual recreation primarily based on water-sorting mechanics (the place gamers should prepare coloured water within the right order). In comparison with different water-sorting titles, the sport isn’t doing something distinctive with its core mechanics or general meta. Nevertheless, being a really polished iteration and the primary hybrid-casual title to make use of the mechanic helped it rank among the many high 50 most downloaded titles and the highest 100 within the grossing charts.

One other noteworthy addition to the hyper-casual area is Coloration Block Jam, which leverages a easy but participating block puzzle mechanic. The sport continues to scale, persistently rating among the many high 2-3 in downloads. It has additionally maintained a place within the high 50 grossing charts since mid-February.

Magic Sort (left) and Color Block Jam (right)
Magic Kind (left) and Coloration Block Jam (proper)

After steadily scaling all through January, Good Job Video games’ match3 title, Match Villains, made it into the top-grossing 200 throughout February. Match Villains shares many similarities to Royal Match and Toon Blast however, because the title suggests, is themed round cartoonish villains, lots of that are paying homage to characters from Sony Photos’ Resort Transylvania animated movie franchise.

Match Villians additionally throws in some distinctive core mechanics, corresponding to a “Fortunate Snitch” that often randomly doubles the facility of a particular in-game booster piece. It’s the corporate’s second try at this type of match3 recreation. The primary was Surprise Blast, which had an amusement park theme.

Match Villains
Match Villains

Over in Japan, a brand new location-based recreation primarily based on the Disney franchise launched on 3 March, and has since been steadily climbing its manner up the highest grossing 100. The sport, titled Disney STEP, revolves round amassing decorations to customise your character.

Location-based video games are extremely well-liked in Japan, with six titles commonly rating among the many high 200: Dragon Quest Stroll, Pokémon Go, Pikmin Bloom, Nobunaga’s Ambition, Monster Hunter Now, and Disney STEP. Their recognition within the area is primarily associated to Japanese existence. In Japan, most individuals commute utilizing public transportation, and location-based video games are a great way to move the time. Comparatively, within the West, vehicles are a extra well-liked methodology of transportation, resulting in fewer pure alternatives to play location-based video games.

Disney STEP
Disney STEP

February’s midcore recreation updates

Brawl Stars made an enormous comeback in 2024 following some intelligent gameplay tweaks from Supercell, however the developer is simply simply getting began. In February, Brawl Stars launched a brand new and improved model of its Ranked mode, full with improved matchmaking, a refined rating construction, and the introduction of Professional Rank—the brand new highest tier that unlocks international leaderboards and esports competitors entry.

The introduction of Ranked 2.0 additionally launched the next adjustments:

  • Gamers now have entry to a few maxed-out Brawlers (rotating every season) for unique use in Ranked matches, and new recreation modes are launched commonly.
  • Modifiers have additionally been faraway from all modes, offering a extra balanced expertise. 
  • Rank reset now not places everybody in Bronze I each month. As a substitute, gamers get reset to six minor ranks beneath their ending rank. For instance, Gold III resets to Silver I, and so forth.
Brawl Stars launched a new and improved version of its Ranked mode
Brawl Stars launched a brand new and improved model of its Ranked mode

The replace additionally launched a brand new development system for Ranked on 25 February, the Professional Cross. This all-new battle move is completely separate from Brawl Stars’ most important battle move and lasts 4 months, which helps it tie instantly into esports occasions all year long. The Professional Cross options each free and premium reward tracks. The premium choice consists of new Professional Skins with unique upgrades and prices $24.99 ($6.25 a month). 

Gamers should earn Professional Cross XP by profitable matches, rating up, and fascinating with esports occasions to progress within the move. Curiously, there’s a cap on how a lot XP might be earned every week, which is prone to encourage gamers to have interaction with the mode all through every month. These with the Premium Cross have a a lot larger cap, though they earn twice as a lot XP, which balances issues out.

Brawl Stars Pro Pass
Brawl Stars Professional Cross

Talking of Battle Passes, Final Fortress launched Development Plan, a novel Battle Cross system that consolidates three conventional passes into one. Whereas this sounds difficult, it basically simply offers gamers extra flexibility over the rewards they will earn.

The Development Plan is split into two tracks, free and premium. The free choice at all times stays the identical, however the paid choice is the place the choices turn out to be out there. After paying for the improve, gamers choose a Battle Cross “development theme” from considered one of three choices, figuring out what rewards they are going to unlock as they progress. Gamers can swap to one of many different themes at any time, though they’ll solely be capable to progress from the identical level they had been within the earlier theme.

Last Fortress’s Growth Plan
Final Fortress’s Development Plan

Consumer-generated content material has turn out to be more and more prevalent within the cellular market over the previous few years, and Free Fireplace is one title that does rather a lot to encourage gamers to create their very own gameplay experiences—even going as far as to focus on player-created modes in the principle menu. For instance, final month, Free Fireplace featured a Squid Recreation-inspired mode the place gamers competed in a collection of challenges to be the final one standing.

Free Fire’s Squid Game-inspired UGC mode
Free Fireplace’s Squid Recreation-inspired UGC mode

Further midcore gaming highlights and different information

The turn-based RPG Enigma of Sépia drew numerous consideration when it launched final month, hovering to second place in downloads and breaching the highest 100 in income, though it has since seen a gradual decline. 

The RPG mechanics of Enigma of Sépia are pretty commonplace fare. Nonetheless, the sport has stood out for its huge array of feminine variations of beloved male anime characters, which gamers are inspired to gather in-game. Some noteworthy examples embrace Vegeta (Dragon Ball), Deku (My Hero Academia), Monkey D. Luffy (One Piece), and Shinji (Neon Genesis Evangelion). 

It’s value noting that the sport doesn’t seem to have any official rights to those characters. The developer is probably going hoping that these gender-swapped variants are totally different sufficient to keep away from anybody taking authorized motion towards them. 

Demon Slayer’s Tanjiro Kamado (left) compared with Enigma of Sépia’s female adaptation of the character (right)
Demon Slayer’s Tanjiro Kamado (left) in contrast with Enigma of Sépia’s feminine adaptation of the character (proper)

Dunk Metropolis Dynasty, NetEase’s formally licensed NBA road basketball recreation, soft-launched in February in Australia and New Zealand. The sport options NBA stars like Stephen Curry and Luka Dončić and presents fast-paced 3v3 matches, ranked play, and a 5v5 Full Court docket Run mode. NetEase brings intensive expertise from launching and working related basketball titles in China, together with 全明星街球派对 (All-Star Streetball Get together), positioning Dunk Metropolis Dynasty for robust efficiency in international markets.

Dunk City Dynasty
Dunk Metropolis Dynasty