Cell Sport Market Assessment April 2025

Friendship gave the impression to be the working theme for April cell updates, as a number of studios launched co-op or shared development gameplay mechanics. One such instance is the newly launched Piggy Squads occasion in Money Twister Slots, which lets gamers type squads of 4 and degree up through a shared development bar. Whereas it is a in style gameplay mechanic, it’s comparatively uncommon within the on line casino style. 

April was additionally a busy month within the cell market as quite a few builders launched themed Easter occasions or used the vacation celebrations as a option to combine new Easter-themed mechanics. One stand-out instance is the brand new interactive gachas in Final Conflict: Survival, which launched a limited-time egg that gamers might crack open for particular rewards. 

An replace in Lily’s Backyard noticed an Easter-themed reskin of earlier occasions, however probably the most notable replace was the introduction of an ad-incentivized digging minigame. Gamers have been pressured to look at adverts earlier than each digging try, which is an attention-grabbing – and maybe fairly daring – instance of integrating adverts into the minigame expertise. 

For extra details about these updates and titles, in addition to the newest developments from throughout the cell market, try our newest analyst bulletin under.

April’s informal sport updates

Money Twister Slots added Piggy Squads, a brand new co-op occasion bringing a recent cooperative twist to conventional social on line casino gameplay. This newest occasion lets gamers type squads of as much as 4 gamers, as they compete to earn group rewards through a shared development bar. This can be a notable instance of a preferred sport experimenting with team-based mechanics. Whereas co-op gameplay is a rising development throughout many cell sport genres, it’s uncommon to see it inside on line casino video games.

The new Piggy Squads co-op event in Cash Tornado Slots brings popular shared gameplay and co-op mechanics into the casino genre
The brand new Piggy Squads co-op occasion in Money Twister Slots brings in style shared gameplay and co-op mechanics into the on line casino style

Further informal gaming highlights and different information

What occurs if you take the world’s most iconic cartoon characters and drop them into one of many cell market’s hottest subgenres? Disney Solitaire kicked off its world launch in mid-April with a powerful begin, hitting the highest spot for downloads and peaking at 46 within the top-grossing chart. Developed by SuperPlay, the sport combines Disney IP with the foundational parts gamers know from different SuperPlay titles, corresponding to Domino Desires. 

Disney Solitaire
Disney Solitaire

Radiant Cat Studios’ Triple Match Metropolis continues to scale after its March launch, managing to discover a place within the top-grossing 100 after a latest increase in downloads. The sport’s success highlights the rising reputation and scalability of hybrid informal puzzle video games prior to now months. Should you’re unfamiliar with the gameplay, it combines ‘hidden objects’ core gameplay seen in video games corresponding to Scavenger Hunt with the ‘match bar’ component from 3D Match video games corresponding to Match Manufacturing facility.

Triple Match City
Triple Match Metropolis

Lily’s Backyard added Roxy Backyard, a brand new advert monetized digging occasion. The occasion places an ad-driven twist on the digging minigame format, as gamers are pressured to look at adverts earlier than each digging try, with no choice to progress by enjoying ranges or buying foreign money. It’s been working day by day thus far, providing a brand new method to the digging minigame format by being completely ad-driven.

The Roxy Garden minigame in Lily Garden
The Roxy Backyard minigame in Lily Backyard

As we’ve seen from examples like these above, minigame occasions are an effective way for builders to maintain present customers engaged with recent gameplay or entice new customers via decrease CIP creatives. However Lily’s Backyard wasn’t the one cell sport in April attempting one thing recent with its minigame variations.

Royal Match’s newest replace launched Puzzle Break, a limited-time occasion the place gamers needed to full commonplace Match3 ranges to earn puzzle items, which could possibly be positioned in a particular puzzle board. As soon as all of the items are accurately positioned, a reward is unlocked, and the participant progresses to the subsequent puzzle. This occasion is a good instance of a developer offering one more new minigame sort to drive retention and incentivize engagement to the core mechanics.

The Puzzle Break event in Royal Match
The Puzzle Break occasion in Royal Match

April’s midcore sport updates

Final Conflict: Survival celebrated Easter by embracing interactive gachas via a particular Shock Egg! This gacha is much like techniques first popularized by titles corresponding to Conflict Royale and Brawl Stars, the place gamers must faucet the gacha a number of occasions earlier than the reward is unlocked. On this case, gamers needed to faucet the egg to crack it open! Along with the Shock Egg, the ‘Adventurer’s Chest’ interactive gacha was completely added to the sport. 

However these aren’t simply senseless faucets. The vital distinction right here is that every faucet presents an opportunity to double the reward or improve its rarity. Alongside the visible aptitude of the gacha, the interactive component of this gacha-opening expertise provides an additional degree of pleasure for gamers (so long as they don’t realise the result stays RNG-driven!). Whereas the Shock Egg is simply round for a restricted time, a everlasting interactive gacha, ‘Adventurer’s Chest’, was additionally added to the sport.

Further midcore gaming highlights and different information

As soon as Human: NetEase’s survival sport combines looter-shooter mechanics with an open-world setting. The cell model launched in late April following a 2024 PC launch, shortly reaching the highest spot for downloads and breaking into the highest 200 grossing charts. In China, it additionally hit the highest of the downloads chart and ranked inside the prime 60 for grossing.

NetEase’s latest survival game, Once Human
NetEase’s newest survival sport, As soon as Human

SD Gundam G Era ETERNAL, a turn-based RPG primarily based on the Gundam collection, launched in mid-April. The sport compiles all Gundam animes beneath the identical title and options iconic scenes from the anime on the finish of story situations. In April, it peaked at DL 30 and GR 138, however began Could by leaping to GR 38. The sport was launched with a separate ID in Japan and took the GR 1 spot for a number of days, which is probably going as a result of immense reputation of the Gundam IP in Japan.

SD Gundam G Generation ETERNAL
SD Gundam G Era ETERNAL

Century Video games’ 4X title, Kingshot, has continued to scale within the obtain and top-grossing charts following its late February launch. After getting into the top-grossing 200 in mid-March, the sport managed to hit 31 within the top-grossing chart and a prime spot of three within the Day by day Downloads chart, marking its strongest efficiency thus far. 

A latest replace for Kingshot additionally launched new Pet characters and the server-gated Age of Truegold, which expands the utmost improve ranges for buildings and troops. These additions are doubtless geared toward boosting engagement and monetization amongst mid-to-late sport gamers, which appears to be working as income and downloads continued to develop.

Kingshot weekly revenue & downloads chart (source: GameRefinery platform iOS US data)
Kingshot weekly income & downloads chart (supply: GameRefinery platform iOS US information)

Squad Busters launched a group occasion known as Squad vs Monsters. The purpose was to hunt monsters to extend factors for the gamers, however they’d lose factors in the event that they ended up dying. The numbers fluctuated fairly a bit till there was a sudden drop to zero, with Monsters ultimately declaring victory. In consequence, Monsters took over the primary menu space, and 4 characters have been so busted that they couldn’t be utilized in any sport mode.

The Squad v Monsters update in Squad Busters (source: GameRefinery platform)
The Squad v Monsters update in Squad Busters (source: GameRefinery platform)
The Squad v Monsters replace in Squad Busters (supply: GameRefinery platform)

The occasion was adopted up by Acquire Gems, Save Squad!, one other group occasion the place gamers needed to gather gems to get rewards. Essentially the most attention-grabbing facet of this occasion is the Content material Creator Leaderboard, which supplies hyperlinks to social media accounts corresponding to Discord and TikTok for the gamers with the very best scores.

The Content Creator Leaderboard (source: GameRefinery platform)
The Content material Creator Leaderboard (supply: GameRefinery platform)