Lars Schmeller, Sport Lead at Lotum, shares how GameRefinery has reworked their decision-making course of.
At Lotum, we develop and function video games that have interaction tens of millions of gamers worldwide each day. Our intention is to develop high-impact merchandise by working in small however proficient and agile groups. With our method, Lotum has turn out to be a number one developer for video games on iOS, Android and Fb Messenger. Our 46-people group has launched merchandise which have generated over 900M downloads globally.
We began working with GameRefinery in 2022 to help our product growth with feature-level knowledge and market insights.
The Problem
Chosen recreation groups at Lotum wished to deepen their information about the important thing characteristic tendencies within the informal gaming house. They wished to help design choices with dependable market and recreation characteristic knowledge.
Considered one of our major initiatives was introducing a recurring occasion framework to 4 Pics 1 Phrase—the world-famous puzzle basic with numerous Aha! Moments. 4 Pics 1 Phrase has been extremely well-liked since 2013 and is accessible in eight languages. Prompted by our guideline (small group, massive influence), we wished a hands-on resolution that might assist us determine related recreation mechanics we may undertake.
Answer and Outcomes
The 4 Pics 1 Phrase group usually depends on GameRefinery knowledge to tell product choices. GameRefinery has been an important device that enables us to dig deeper into gaming options and perceive performs within the wider market. Right here’s how:
With GameRefinery, we will view market segments with ease—as an illustration, level-based Match 3 video games. The insights we acquire about characteristic recognition assist enhance roadmap prioritization.
By digging into options on the recreation stage, we will see how well-liked video games evolve and construct curiosity. This fashion, we will generate concepts for recreation enhancements.
Moreover, GameRefinery helped us cut back manufacturing prices by granting entry to the huge assortment of characteristic implementations and FTUE video.
Lastly, GameRefinery performed an vital function in educating totally different Lotum groups in regards to the facets of free-to-play cellular gaming. The corporate-wide shows about LiveOps in Puzzle Video games and tendencies in Battle Move design delivered by the GameRefinery group had been extraordinarily effectively acquired. They helped the group perceive the newest improvements in addition to market finest practices.
I like to recommend utilizing GameRefinery for each data-driven studio that desires to depend on correct, up-to-date data to make knowledgeable recreation design choices. With GameRefinery, we now have entry to a wealth of information at our fingertips. The information permits us to determine tendencies and patterns that we’d have missed earlier than. The dashboards and visualizations are intuitive and simple to make use of, and the GameRefinery group is extremely supportive.
Lars Schmeller, Sport Lead 4 Bilder 1 Wort
Be taught extra about working with GameRefinery right here, or contact us.