Cellular Sport Market Overview January 2024

If the primary few weeks of 2024 are something to go by, cellular gamers ought to have tons to look ahead to within the coming 12 months. We’ve already had a large collaboration between Summoners Battle and The Witcher 3: Wild Hunt, an uncommon instance of hybridization from Diablo: Immortal’s Amongst Us-inspired Howler Hunt mode, and a breakout success story in Love and Deepspace.

However that was removed from all the pieces that impressed our analysts over January. CookieRun: Kingdom celebrated its third anniversary by launching a hub stuffed with engagement-boosting content material alongside a highly-anticipated playable character. In the meantime, Chapters partnered with the streaming app Reelshort, introducing gamers to a completely new world of live-action content material. 

One in all Capcom’s most beloved online game franchises additionally made its cellular debut with Satan Might Cry: Peak of Fight. The demon-slaying motion RPG was performing effectively at first however has since been steadily declining – suggesting it gained’t be the identical success story for the Japanese writer because the ever-popular Monster Hunter Now. 

Beneath is extra data on the above video games and all the opposite thrilling updates that arrived on cellular in January 2024.

January’s informal cellular recreation updates

The interactive story recreation Chapters has partnered with the streaming app Reelshort to supply its gamers with hours of latest live-action content material. For these unfamiliar with Reelshort, this solely separate app produces a variety of miniseries launched weekly. The reveals all function real-life actors, with episodes sometimes lasting now not than a minute, making them simply digestible on the go. 

With this new partnership, Chapters gamers can entry a few of Reelshort’s content material by merely going to the Reelshort View space within the recreation’s menu system. Nonetheless, it’s value noting that solely a small portion of Reelshort’s expansive library is accessible right here, that means you’d nonetheless have to obtain the devoted app for the complete expertise.

All gamers additionally solely get a restricted variety of free episodes to look at at their leisure. As soon as these run out, they need to buy extra ones utilizing premium forex they’ve accrued by enjoying the sport or by means of IAP.

The Reelshort View area in Chapters
The Reelshort View space in Chapters

A brand new sci-fi-themed interactive story recreation with ARPG components known as Love and Deepspace has carried out effectively in several markets worldwide. It’s presently within the top-grossing 50 within the US and Japan and the highest 10 in China. 

The sport closely emphasizes narrative, with gamers increase a relationship with certainly one of a number of male characters. This is delivered to life by means of top-notch manufacturing values, together with fantastically animated cutscenes with full voice appearing. The sport additionally options action-RPG components. Our preliminary evaluation suggests its monetization primarily revolves round amassing and customizing “cute companions.”

Love and Deepspace also offers an array of customizable features
Love and Deepspace additionally presents an array of customizable options

Further Informal recreation highlights and different information

  • Twisted Tangle nearly broke into the highest 100 grossing in January after scaling in income and downloads. This hypercasual puzzle by Rollic Video games focuses on timed “tangle-solving” puzzles, which you might have encountered in advert creatives. The sport monetizes with a mixture of IAA and IAP, specializing in completely different sorts of cosmetics, vitality mechanics, and boosters.
Twisted Tangle’s tangle-solving puzzles
Twisted Tangle’s tangle-solving puzzles
  • Tile Household, which mixes mahjong solitaire-style puzzle gameplay with a Royal Match and Undertaking Makeover-style renovation meta, has been scaling within the high 100 grossing. In an uncommon twist, gamers should additionally full a faux ad-style minigame degree each few ranges to progress the general narrative.
Tile Family’s core gameplay (left) is worlds apart from its fake ad minigame levels (right)
Tile Household’s core gameplay (left) is worlds other than its faux advert minigame ranges (proper)

January’s midcore recreation updates

To have a good time its third anniversary, CookieRun: Kingdom opened up an Anniversary hub stuffed with numerous actions and occasions for gamers to finish. These included a cube board minigame, jigsaw puzzles (the place gamers acquire coloured puzzle items with occasion forex to disclose a completely coloured model of the sport’s outdated loading screens), a wheel of fortune, an occasion forex store, and an anniversary gacha. 

As is commonly the case with Jap cellular video games, the anniversary replace additionally launched a brand new character to generate pleasure. On this occasion, it marked the introduction of White Lily Cookie (the sport’s principal antagonist and the ultimate of 5 historical heroes featured in the primary tutorial) as a playable character. She may now be obtained as a drop from the Mild of Freedom Nether-Gacha.

Mixed, these two additions resulted in a stable obtain spike and a tenfold spike in income in comparison with the week prior.

CookieRun: Kingdom’s third anniversary came with a ton of new features, including a dice board minigame (top) and the long-awaited release of the White Lily Cookie (bottom)
CookieRun: Kingdom’s third anniversary came with a ton of new features, including a dice board minigame (top) and the long-awaited release of the White Lily Cookie (bottom)
CookieRun: Kingdom’s third anniversary got here with a ton of latest options, together with a cube board minigame (high) and the long-awaited launch of the White Lily Cookie (backside)

Summoners Battle launched a large collaboration occasion on 30 January with The Witcher 3: Wild Hunt, CD Projekt Purple’s fantasy RPG for PC and consoles, introducing all kinds of themed playable content material. One of the vital notable additions was the brand new Occasion Dungeon, the place gamers may select an iconic character from The Witcher 3 (together with Geralt, Yennefer, Ciri, and Triss) to affix them in battle as a collaboration monster. 

Gwent, The Witcher 3’s fashionable card-based minigame, was additionally out there in Summoners Battle as a part of the crossover occasion. Gamers acquired a brand new Gwent card every time they cleared a stage for the primary time and will acquire in-game rewards as soon as they hit sure card assortment milestones. It’s value noting that Gwent additionally has its personal cellular app, however CD Projekt Purple stopped supporting it with new content material in December 2022 – that means that is the primary new content material out there for Gwent followers in fairly a while.

Gwent gameplay in Summoners War
Gwent gameplay in Summoners Battle

The occasion additionally featured numerous actions gamers may interact with exterior the sport. For instance, a number of influencers have been enlisted to assist promote the collaboration. Gamers have been inspired to look at their streams as every influencer had two units of bodily Summoners Battle x The Witcher 3: Wild Hunt Gwent playing cards to giveaway. It was additionally doable to win in-game rewards by sharing tips about succeeding within the collaboration occasion on social media platforms.

Summoners War collaboration event with The Witcher 3: Wild Hunt resulted in a daily revenue spike of more than 1400% on 30 January (GameRefinery SaaS iOS data)
Summoners Battle collaboration occasion with The Witcher 3: Wild Hunt resulted in a every day income spike of greater than 1400% on 30 January (Supply: GameRefinery SaaS iOS information)

Diablo Immortal has turn into what can solely be described because the epitome of hybridization on cellular. First, it added a MOBA recreation mode, then a Vampire Survivors-esque minigame, and now it’s experimented as soon as once more with Amongst Us-inspired social deduction gameplay.

Within the limited-time mode Howler Hunt, it’s Adventurers vs. Howlers as an alternative of Crew Members vs. Imposters seen in Amongst Us. The adventurers’ process is to gather vitality across the map to win, whereas the key Howlers have to sabotage their efforts and hunt them down with out getting caught. The mode additionally options the identical voting mechanics seen in most social deduction video games, with gamers needing to attempt to vote out the suspected Howlers in every match as soon as sufficient time has handed.

Gamers obtained rewards based mostly on their contribution degree through the match, which was enhanced additional if their crew gained. Rewards included beauty gadgets, gentle forex, expertise factors, and improve supplies. There was additionally a ​​vary of Problem Duties to finish, which refreshed weekly through the occasion. Every process had fundamental rewards of supplies, gold, battle move XP, and legendary gear gadgets.

Diablo Immortal’s Howler Hunt limited-time mode
Diablo Immortal’s Howler Hunt limited-time mode

Further midcore gaming highlights

  • Final Battle: Survival continues to scale onerous, reaching GR 12 in January. The sport is a 4X Technique recreation with an off-the-cuff cartoonish artwork model and hypercasual-inspired minigame ranges which are well-integrated into the core gameplay.
  • Capcom’s Satan Might Cry: Peak of Fight debuted in January, bringing the favored hack-and-slash console franchise to cellular. This action-packed ARPG climbed the charts in top-grossing video games over its first weeks however has since been in decline.
Devil May Cry: Peak of Combat
Satan Might Cry: Peak of Fight