As we glance to the yr forward, the outlook appears optimistic for the cell market. After a chronic downturn, smartphone gross sales are anticipated to bounce again. Cellular gaming income is projected to extend by 4% YoY in 2024, marking a return to kind after falling for the primary time in over a decade. To prime all of it off, in line with our 2024 App Marketer Survey, cell entrepreneurs are being allotted extra beneficiant budgets to assist drive consumer acquisition whereas benefiting from rising applied sciences like generative AI.
In fact, there are nonetheless many challenges forward. Competitors will stay fierce as app entrepreneurs compete for shopper consideration, and lots of questions stay over how the trade will overcome additional adjustments to privateness necessities.
That’s why it’s simply as necessary as ever to maintain up-to-speed with the state of the trade. In the event you’re unsure the place to start, you’ll discover important updates and unique first-party knowledge on probably the most important trade developments affecting cell sport and app entrepreneurs within the insightful reviews and guides we launched all through 2023:
We’ll admit, there’s loads right here to wrap your head round, a lot so that you simply won’t know which report back to deal with first. However don’t fear; we’ve summarized the important thing particulars in every report under.
Why learn this: Our 2023 Cellular Advert Artistic Index report has every little thing you should find out about probably the most distinguished advert inventive tendencies throughout 5 key app verticals: gaming, e-commerce, finance, leisure, and relationship & social.
Notable takeaways
The most important takeaway right here is that longer video adverts have confirmed to be more practical than their shorter counterparts, with many cell UA managers including movies between 31-60 seconds lengthy to their inventive arsenal and seeing materials efficiency good points. The report additionally discovered that playable adverts stay probably the most cost-effective possibility for driving installs on gaming apps, with a mean CPI of $1.31.
Why learn this: Our 2023 Informal Gaming Apps Report is designed to assist gaming advertisers and cell sport entrepreneurs get one of the best worth out of their advert spend. It contains promoting value and income benchmarks, an inside have a look at the cell gaming genres driving probably the most installs, and particulars on all of the must-know informal gaming tendencies (courtesy of GameRefinery).
Notable takeaways
We don’t wish to spoil the total report. Nonetheless, a number of the most vital findings embrace that simulation video games provide one of the best deal for installs at $0.59, iOS customers are 3 times costlier than Android customers to focus on for informal gaming apps, and hyper-casual video games are evolving into “hybrid-casual winners.”
Why learn this: Based mostly on over 30 billion impressions and greater than 5.5 million installs, our 2023 Midcore Gaming Apps Report accommodates a complete breakdown of important advert value and ROI benchmarks that cell entrepreneurs thought they might solely dream of. It additionally contains an summary of the highest-grossing midcore sport on the US iOS market and data on the most recent tendencies driving engagement within the midcore market.
Notable takeaways
A few of the most eye-opening findings embrace that October is the most affordable month to market midcore video games, shooters are the most costly midcore style for consumer acquisition, and lots of publishers are launching exterior internet shops for in-game purchases to get round Apple and Google’s retailer charges.
Why learn this: Our State of App Advertising for Subscription Apps report, created in collaboration with cell advertising measurement platform AppsFlyer, reveals the important thing tendencies within the subscription app area.
Notable takeaways
The findings present that whereas consumer acquisition spending and non-organic installs have decreased (41% on Android and 30% on iOS), shopper spending on subscription-based apps has elevated significantly in 2023 (35% on iOS, 22% on Android). Many customers at the moment are both subscribing to extra providers or absorbing value hikes to their current subscriptions, offering app builders with a predictable monetization and income stream.
Why learn this: Our 2023 Vacation Information for E-Commerce Apps breaks down seasonal adjustments in CPI and CPA throughout platforms and areas to assist entrepreneurs get one of the best return on their seasonal advert spend.
Notable takeaways
A few of the most necessary findings embrace early to mid-October being probably the most economical time to focus on new customers and CPA-purchase prices being extra variable on iOS than Android. The information additionally accommodates a hidden bonus from the specialists at Liftoff’s Artistic Studio, an summary of one of the best practices cell entrepreneurs ought to observe over the vacations, corresponding to gamifying seasonal promotions and sparking a private connection together with your audience.
Why learn this: Provide Path Optimization (SPO) is a strategy of evaluating and decreasing the variety of intermediaries to supply advertisers extra direct pathways to advert provide. Over the previous couple of years, it’s grow to be essential to cell advertising methods. Even so, many advertisers nonetheless have many questions on the way it works in cell in-app promoting, and that is the place our 2023 Information to Provide Path Optimization is available in.
Notable takeaways
On this information, we clarify the fundamentals of how SPO works in programmatic advert shopping for, focus on the way it turned so important to advertisers within the first place, and spotlight its many advantages, together with diminished tech prices, enhanced efficiency, and improved stock high quality.
Why learn this: The previous yr has been eventful for cell entrepreneurs. Developments in ML and generative AI started to have a transformative affect on methods of working, ID deprecation has continued to attract considerations, and different channels corresponding to CTV and out-of-home promoting have seen an surprising development in recognition. With all this happening, what’s going to the way forward for cell promoting appear like?
Notable takeaways
To reply that query, we surveyed cell advertising execs from corporations worldwide to get their views on the previous 12 months and produce the 2024 App Marketer Survey. It’s best to try the total report for the entire overview. Nonetheless, key findings embrace 60% of entrepreneurs chasing extra aggressive KPI targets (and dealing with extra companions to achieve them) and over half of respondents solely utilizing an MMP’s attribution modeling.
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