In our newest Buyer Highlight, we sat down with Ariel Navon, Head of Aggressive Intelligence at Playtika, to speak about how among the top-grossing video games in the marketplace are quietly altering their method to monetization.
Reasonably than chasing conversion via extra presents and extra pop-ups, a rising variety of titles are discovering that making the gameplay itself extra invaluable strikes the needle higher. From streak mechanics in Match Manufacturing facility and Royal Match to how Coin Grasp reinvented the idea of a “stage” for a spin-based sport, Ariel breaks down the particular options and design choices he sees driving outcomes throughout the trade.
The dialog additionally covers the position of rewarded adverts as a complementary monetization lever and the way Playtika’s Wooga studio has made them a pure a part of the June’s Journey expertise, and what considerate implementation really seems to be like in observe. Plus, Ariel shares how he constructions the stream from market sign to product choice inside one of many trade’s largest sport portfolios, together with the push-and-pull mannequin he makes use of to make aggressive intelligence helpful throughout groups.
Watch the complete interview beneath:
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